CASE STUDY
Goodr Sunglasses
Integrated Campaigns
Supporting product launches through email, paid media, and campaign design for a fast-moving lifestyle brand.
Role: Digital Marketing Designer
Company: Goodr
Co-branded Designs
50+
brands
Weekly
email campaigns
Bi-weekly
Google Ads
Data-Informed
bi-weekly performance
The Challenge
Deliver high-volume launch creative across email and paid channels while collaborating on co-branded campaigns.
What I Owned
Weekly email campaigns, biweekly Google Ads creative, product launch assets, packaging and retail support, and merchandise design.
The Outcome
Supported go-to-market efforts across channels, created strong campaign consistency, and helped internal and external teams move faster.
PROCESS
1
Understand
launch goals
2
Build campaign
assets
3
Roll out across
channels
4
Refine creative
workflow
Align on product, audience, timing, and success metrics.
Design emails, ads, and assets that bring the launch to life.
Launch email, paid ads, and social with clear messaging.
Analyze, iterate, and optimize for future launches.
CO-BRAND CAMPAIGNS
Supporting co-branded drops with creative material that brings partners' brands to life.
​
• Creative for major collaborations
​
• Partner storytelling and integrations
• Email, ads, and social assets
• Fun, collectible, and on-brand
MORE EXAMPLES
MORE CASE STUDIES
Ecommerce Growth
Shopify and Amazon
Built and launched Seatcraft's first Shopify site, generating $70K+ in organic sales in the first 3 months.
Optimizing
YouTube CTR
Led channel design and thumbnail strategy that increased CTR by 15.5% in the first quarter.