CASE STUDY
Seatcraft
Ecommerce Growth
Launching Shopify, improving ecommerce conversion, and building scalable Amazon content systems for a premium home theater seating brand.
Role: Digital Marketing Manager
Company: Orbo Corporation / Seatcraft Brand
Revenue in 3 months
$70K+
organic revenue
Site Traffic Growth
3x
vs. prior 3 months
Product Content System
with scalable templates
Email Marketing
product launch campaigns
The Challenge
Seatcraft needed a stronger direct-to-consumer presence and scalable product marketing assets across Shopify and Amazon.
What I Owned
Shopify launch, homepage merchandising, PDP structure, cart/checkout optimization, email campaigns, Amazon gallery systems, Amazon A+ templates, and creative workflow improvements.
The Outcome
Launched a custom Shopify site, drove $70K+ organic revenue in 3 months, tripled site traffic, and improved speed and consistency of ecommerce content production.
PROCESS
1
Audit brand and
ecommerce needs
2
Build and optimize the
Shopify experience
3
Create scalable Amazon
and email assets
4
Track results and iterate
based on analytics
Analyzed the brand site and content gaps to prioritize growth opportunnities.
Built the site from scratch and optimized the funnel to drive conversion.
Developed gallery, A+, and email systems to scale content and support launches.
Monitored performance and optimized content, merchandising, and campaigns.
Custom Shopify Launch
Built Seatcraft's first Shopify site and optimized the entire ecommerce funnel for conversion and long-term growth.
Amazon Gallery Images
Designed conversion-focused gallery templates to showcase features, build clarity, and support purchase decisions.
Amazon A+ Content System
Built reusable A+ templates across multiple product types to scale content creation with speed and consistency.
AI-Assisted Workflow
Used AI tools to create backgrounds, people, videos, and marketing visuals faster and more efficiently.
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