Barbie YouTube Channel
A Brand with a 65 Year Legacy
While at Mattel, I was responsible for the look and feel of the Barbie YouTube channel, driving a 15.5% CTR increase in the first quarter.
Thumbnails
Designing for the Barbie YouTube channel meant creating a high volume of diverse thumbnails while ensuring each one stood out. With the potential of millions of views upon upload, the challenge was to balance creativity with performance-driven design.
Top Performers
21.3M Views
17.8M Views
14.9M Views
13.5M Views
8.9M Views
Logo Design
I designed the logo for the new series Barbie & Barbie On Set. It was featured in thumbnails, banners, and promotional materials for the series.
Motion Graphics
I created transition videos that were used in compilation videos. It drove organic channel growth and enhanced video performance.
Typography
I frequently designed custom text for thumbnails, ensuring each piece adhered to the series’ established style guide and branding guidelines.
Channel Banners
I made banners to reflect new content being released on the channel. There was an extensive process to get approvals for these assets due to their high visibility.
